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Website auditor search temporarily block by google how to#

This will make your work with the tag manager easier and can potentially improve page speed (although that isn’t always the case).Īnd if you have more time, then let’s dive deeper and I’ll show you what I’ve learned.

Remove unnecessary (or irrelevant) items in your container.

You should not measure page speed while having GTM preview and debug mode enabled (because it adds an additional load to the browser that your visitors will not experience).

Hopefully, this feature will be released later this year.

Server-side tracking (when GTM will release that) should definitely improve the page performance.

They require browser resources and in one of my experiments, they added 3 seconds to the Time to Interactive metric. Note: in this guide, I focused on the initial page load only.) Then the impact can be felt even after the initial page load.

The later your fire tags, the less of a negative impact they can have (unless you load a bunch of Custom HTML tags in a Single Page Application.

But that is not categorically true for every case.

8 tracking tags I used in some tests had a more negative impact while being hardcoded in the vs.

Therefore, the final result is “It depends”. But every tag is different and the impact can vary. The biggest offenders can be tags that you add to that container.

An empty GTM container did a minimal impact on page speed.

Even asynchronous tags impact the website’s loading speed.

If you only have a couple more minutes, then here’s what you should know: If you have time, I definitely recommend reading it from start to finish. Quick summary for those who are in a hurry (TL DR)

Nevertheless, my findings may be a good starting point and reference for those who are not familiar with page speed optimization at all and are just starting. Actually, I think that I was just scratching the surface. When it comes to page speed and website performance, there are many nuances that affect the results and I did not cover all of them. Do not accept everything as absolute truth. You should read this guide and take my findings with a grain of salt. Hopefully, you’ll find something useful too. Some of them were a-ha! moments for me, others raised even more questions that required further investigation.īut in the end, I’m definitely happy with the new knowledge I gained from this long process of research. As always, he was kind to give some tips and ideas. While writing this blog post (and collecting data), I reached out to him because I had some doubts surrounding this article (and whether I am not missing something). What exactly and how does GTM (and various tags) affect page speed? This question was stuck in my head for quite some time and very recently, I decided to run a bunch of tests with various GTM setups to experience the effects myself.

Website auditor search temporarily block by google how to#

While I know the main best practices on how to run a GTM on your site, I realized that there are still some gaps in my knowledge regarding GTM vs page performance. Once in a while, I notice forum threads and chats online where people (usually digital marketers) have received complaints from their IT departments (that GTM slows the website down) and they are looking for some tips on how to improve page speed. One of the main selling points of Google Tag Manager to marketers (that you can notice even on their landing page) is that it optimizes page speed or pages can load faster. But is that really true? Does GTM (or any other tag management solution) really give wings to your website?